IDEO Deep Dive and More

The IDEO Deep Dive video was a great video to watch for this project. In high school we watched this exact video, but at the time it wasn't as relevant to the subject like we are learning now. Watching the IDEO video was a great addition to our classwork because we were able to recreate some of the methods that the designers at IDEO use to get a concept of new products. This way of of brainstorming, or as IDEO calls it, "The deep dive", helped my group a significant amount because we were able to work out many of the problems or setbacks with our product.

After only about 20 minutes of brainstorming ideas for our product we came up with a fabulous product map which was split into sections to get down to the very specifics of our new product.

Prior to Tuesday morning, I interviewed 11 people on what the they thought were the pro's, con's and things we should try to accommodate into our new and improved cigarette lighter.  Below are five participants' responses from their interviews. 

QUESTIONS: 

1) How do you use a traditional cigarette lighter or what do you use it for?

2) What do you think is good about the traditional cigarette lighter?

3) What could be improved, or what would you change?

Drew

1) Cigarettes

2) Good accessory 

     Fire at the snap** of your fingers

3) Get rid of the child safety feature

**Drew demonstrating the simplicity of a lighter

Jon

1) Cigarettes

2) Simple

    Efficient

3) Get rid of child safety

    Wind resistant

Pat

1) Cigarettes

2) Simple

    Functional

3) Wind resistant

Alec

1) Cigarettes

2) Continual use

    Ease of access and usability

3) Oxygen efficient

    Windproof

Max

1) Cigarettes

2) Small lighters

    Convenient 

3) Wind resistant

    Small

    Rechargable

We received the visual writing handout called The Writer's Toolbox last week.  This handout is almost like a book of tips for writers which explains interesting methods to brainstorm ideas.  Such methods include: brainstorming, concept maps, free-writing, brain-writing, and wordlists.  We have used such methods included in this handout like concept maps and wordlists.  These methods are very helpful, but at times may seem a little abstract.  By applying these methods, our group has come up with many useful ideas that we may have never thought of if we haven't read this handout.